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In Poland, our service stations operate under the ORLEN brand in the premium segment and under the Bliska brand (1.5% of the total number of stations within the chain, that share having declined year on year) in the economy segment. In the Czech Republic and Slovakia, they are branded as Benzina ORLEN and BenzinaPlus ORLEN, and in Lithuania − as ORLEN. On the German market, ORLEN Deutschland operates economy stations under the umbrella brand STAR ORLEN and the network is complemented by more than a dozen Familia supermarket stations. In 2020, the first ORLEN-branded service station was opened in Germany (Seeberg-Ost motorway service station near Berlin), which is positioned as a premium location.

The Group aims to expand the range of its stores and food services beyond the service station chain, building on the nationwide network of 1,209 RUCH outlets acquired by PKN ORLEN in 2020. ORLEN also plans to roll out its own network of parcel collection points (2,000 locations) and e-commerce services.

More information on the ORLEN Group's shares in individual markets and competitors can be found in the ‘Competitive Environment’ section.

The ORLEN Group’s retail home markets include Poland (where the retail business is managed by PKN ORLEN), Germany (with a retail chain operated by ORLEN Deutschland), the Czech Republic and Slovakia (service stations under the brand Benzina, a member of the Unipetrol Group – a subsidiary of the ORLEN Group), and Lithuania (a service station chain managed by AB ORLEN Baltics Retail, a subsidiary).

The number of service stations managed by ORLEN Deutschland was 583, including one premium station (Orlen), 566 economy stations (star), and 16 supermarket stations (Familia). Over 85% of them were CODO stations, with the remaining sites being DODO stations.

In 2020, the first ORLEN-branded motorway service station was opened near Berlin (Seeberg-Ost), featuring an onsite bistro and store with an area of 400 m² and offering a wide range of Stop Cafe 2.0 food and drink products, including products that are also sold at ORLEN stations in Poland.

In 2020, the star Connect food & drink service was launched at new locations, as a result of which at the end of 2020 the format was already available at 138 ORLEN Deutschland stations. Taking all formats into account (Star connect and stop Cafe 2.0), food & drink service was available at 139 stations within the chain.

The ORLEN Deutschland network has the highest number of car washes among all retail chains managed by the ORLEN Group (including 412 portal facilities and 55 self-service facilities). In 2020, 40 portal and one self-service wash were upgraded.

In 2020, four ‘knock-down and rebuild’ projects were completed in Bochum, Kamp-Lintfort, Düsseldorf and Bünde.

An important step was the launch of a second Star station in Bavaria (Kulmbach), which marked a milestone in ORLEN Deutschland’s network rollout in the south of Germany.

The star network includes two hydrogen refuelling stations and seven electric car chargers.

The COVID-19 pandemic caused a 4.9% year-on-year drop in fuel sales in the Czech and Slovakian markets. The average annual flow per station was 2.5 million litres

As at the end of 2020, the ORLEN Group managed a network of 419 stations in the Czech Republic (404 CODO and 15 DOFO stations). Its retail stations on the Czech market operated under the Benzina brand, but there was also one ORLEN-branded station. During the year, three new service stations were added to the chain.

As at the end of 2020, the number of Benzina-branded stations on the Slovak market was 13, all of them operated under the CODO model.

Benzina continued to invest in upgrading and expanding the service station chain in the Czech Republic and Slovakia. The Stop Cafe 2.0 format was rolled out into further sites, so at the end of 2020 it was already available at 222 stations within the Benzina chain. In total, 313 Benzina stations offered food & drink services across all formats (Stop Cafe, Stop Cafe Bistro and Stop Cafe 2.0). In addition, automatic car washeswere upgraded at 22 locations.

The pandemic had a significant effect on non-fuel sales. With a 5% decline year on year, food sales were affected the most. On the other hand, in-store sales increased by 11% year on year.

The Benzina network includes 43 CNG stations and 23 electric vehicle chargers.

The number of stations at the end of 2020 was 29 (COCO locations). Four new stations were commissioned and one ‘knock-down and rebuild’ project was completed. As at the end of 2020, 55% of the network was operated to the Stop Cafe 2.0 standard.