OUR STAKEHOLDERS
Responsibility and dialogue are the underlying principles of our stakeholder relations. We seek to build them on integrity, transparency, mutual respect and professionalism.
To ensure the highest quality of stakeholder relations, the frequency and methods of communication are tailored to the characteristics and current expectations of each stakeholder group. A number of such activities are described below in this Statement.
The parties involved in the stakeholder dialogue (an online survey and interviews) in November2020, that is representatives of the ORLEN Group and its environment, reviewed the stakeholder map. It was revised by identifying ‘Environment’ as a separate stakeholder group, reclassifying ‘Dealers and franchisees’ and ‘NGOs’ to the key stakeholders' group, and changing the name of the group ‘NGOs’ – in response to proposals put forward by stakeholder sit was made mores pecific and changed to: ‘Polish and foreign industry and consumer organisations’.
ORLEN Groupstakeholder map
ORLEN Group foundations
The ORLEN Group has established four corporate foundations: the ORLEN Foundation, the ANWIL Foundation, the Unipetrol Foundation, and the Energa Foundation. For more information, see ‘Responsibility towards society’.
Engagement
The foundations, as public benefit organisations, operate within the scopes defined in their respective Articles of Association, which are available on their websites.
Frequency
Ongoing contact
Subcontractors and suppliers
Subcontractors and suppliers provide raw materials and services necessary for the ORLEN Group to run its operations. Our purchases are related to investments, production and maintenance projects; we buy electricity, biocomponents, production chemicals, logistics services, supplies for service stations, and general-purpose supplies (administration, IT, professional services). For more information, see ‘Responsibility towards suppliers’.
Engagement
- Connect Procurement Platform
- Corporate websites
- Industry conferences, fairs, workshops with suppliers
- Dialogue and building long-term relationships with suppliers, audits
- Assessment of relationships with the ORLEN Group’s key suppliers aimed at developing solutions to improve cooperation
Frequency
- In most cases, our relations are long-term, and take the form of direct communication
- Meetings held when required during procurement processes and in connection with the management of day-to-day cooperation with suppliers
- Annual assessment by the ORLEN Group of relationships with key suppliers
NGOs
Organisations playing an increasingly important role in social and economic development of any country as an essential complement to state institutions. Strengthening their position through the transfer of knowledge and financial support is in the public’s best interest. For more information, see ‘Responsibility towards society’.
Engagement
The ORLEN Group is active in that sector, both by supporting individual NGOs and by running its own corporate foundations: the ORLEN Foundation, the ANWIL Foundation, the Energa Foundation, and the Unipetrol Foundation.
Frequency
Ongoing contact
Dealers and franchisees
Dealers and franchisees contribute to the steady strengthening of the ORLEN Group’s leading position in the retail fuel market. This stakeholder group is also very important to customer perception of our brand. Our dealers and franchisees are highly diversified in terms of the scale and scope of their operations and business models.
Engagement
The cooperation is underpinned by partnership and highest business standards. Dealers and franchisees can benefit from the more favourable terms of business with non-fuel suppliers negotiated by the Group. ORLEN-branded service stations operate under a range of business models, based on different business arrangements (COCO, CODO, DOFO, DODO). CODO stations are owned by a Group company (PKN Orlen, Unipetrol, Orlen Deutschland) and operated by a dealer who agrees to run the station on behalf of the network. All service station staff are employed by the dealer operating a given site. In Lithuania, all service station staff are employees of the network owner VENTUS; in the COCO model, staff are hired under employment contracts. In the DODO and DOFO models, a service station is owned by the company's trading partner, who is granted the right to use our brand and receives operational support under a dealership or franchise agreement. In most models, employees are not obliged to implement specific solutions, standards and procedures, however, the partnership-based cooperation may involve providing business support and assistance in managing sales, purchases, shops and employees.
Frequency
Regular contact
Capital market
This group comprises existing and prospective holders of financial instruments issued by an ORLEN Group company and institutions that operate and supervise the market on which such instruments are traded. It also includes entities which influence opinions and produce research reports showing PKN ORLEN as an attractive investment for potential investors and shareholders. At present, the State Treasury is PKN ORLEN’s largest shareholder and its major investor. The ‘capital market’ group also includes: the shareholders, investors, market analysts, the Warsaw Stock Exchange, the Polish Financial Supervision Authority, rating agencies and economic journalists. For more information, see ‘Corporate governance rules’.
Engagement
ORLEN maintains ongoing contact with capital market institutions, which follows from the requirement to comply with legal regulations and other rules applicable to this market. In addition, the Company is actively involved in initiatives and consultations concerning the organisation of trading and legislative changes.
Stakeholders are usually personally engaged through:
- conferences, meetings or teleconferences
- webcasts
- websites
- road shows
An essential element of engaging a very broad group of stakeholders is the annual General Meeting.
Frequency
During its long-standing presence on the capital market, PKN ORLEN has developed the practice of keeping almost continuous contact with its participants, and thus of engaging stakeholders operating on this market.
This holds particularly true for market analysts and investors, who have access to the Company’s consultants and specialists virtually at all times.
Representatives of the Company, including members of its governing bodies, hold regular meetings with stakeholders, for instance during:
quarterly earnings conferences
other corporate events
The Annual General Meeting is held once a year within six months of the end of each financial year.
Customers
The ORLEN Group sells its products and services to customers across six continents. The customer base includes both private customers (such as motorists) and institutional accounts representing the chemical, automotive, aviation, power, construction, agricultural, packaging and food production sectors. For more information, see ‘Responsibility towards customers’.
Engagement
- Direct communication
- Website and social media
- Surveys to gauge the level of customer satisfaction, behaviours and attitudes as well as their expectations as to customer experience at the service stations
Frequency
- In most cases, our relations with customers are long-term, and take the form of direct communication
- Dialogue with customers, regular (bimonthly, annual and ad-hoc) customer surveys
Public administration
Central and local government administration in the countries where the Group operates, that is in Poland, the Czech Republic, Lithuania, Germany and Canada. For more information, see ‘Regulatory environment’ .
Engagement
PKN ORLEN and the other ORLEN Group companies engage in a fully transparent and open dialogue based on applicable laws, which involves reviewing drafts of legislative solutions at the national and EU legislation level.
Frequency
Ongoing contact
Local communities
Local communities comprise people living close to our production plants, storage infrastructure and locations where the ORLEN Group carries out its exploration and production activities. It is our closest environment, often including our employees, trading partners and their families. For more information, see ‘Responsibility towards society’ .
Engagement
- Social, educational, cultural and sports projects for local communities, implemented directly by ORLEN Group companies
- Activities organised by the corporate foundations: the ORLEN Foundation, the Energa Foundation, and the ANWIL Foundation; Grant Fund for Płock
- Employee volunteering campaigns
- Investing in infrastructure
- Consultation meetings with residents
- Free Information System for the inhabitants of the Płock region
Frequency
Ongoing contact
Employees
The headcount at the ORLEN Group exceeds 33 thousand. Employees are provided with fair and friendly working conditions. Relations with internal stakeholders are based on integrity, respect in everyday relationships and on dialogue, cooperation and involvement of each staff member in building a culture consistent with the Company’s core values. For more information, see ‘Responsible employer’ .
Engagement
- Development and training
- Employee benefits
- ‘Family-Friendly Employer’ programme
- Fostering a sense of community and identification with the ORLEN Group family (e.g. employee volunteering)
- Knowledge sharing and communicating ideas by employees (e.g. the IDEA portal, ORLEN Insight, ‘Creator’ programme)
- Providing ORLEN Group employees with information on projects implemented by the Group (the Intranet, in-house bulletin, the ORLEN Group’s Studio)
Frequency
- Ongoing contact
- Triennial satisfaction surveys
Innovators and startups
Leveraging the potential of startups and unlocking the resources of large corporations creates opportunities for:
- pilot testing of innovative solutions developed by small companies prior to potential commercialisation of modern technologies and solutions,
- unlocking the potential of PKN ORLEN employees to promote implementing innovation culture.
For more information, sees ‘Intellectual capital’ and ‘Research and technological development’.
Engagement
- The http://www.innowacje.orlen.pl/pl/start.aspx, platform, through which third parties can submit innovative solutions, e.g. relating to fuels and petrochemicals, power generation or sales areas
- Acceleration programmes as part of which PKN ORLEN gains access to innovative solutions developed by startups
Frequency
- The platform: regular contact
- Acceleration programmes: participation depends, among other things, on the application schedules for the starting projects
Scientific and research institutions and universities
These include scientific and R&D organisations, in particular higher education institutions with science faculties. ORLEN Group companies have teamed up with Polish institutions, including the Industrial Chemistry Research Institute, Warsaw University of Technology, University of Warsaw, Oil and Gas Institute, and Gdańsk University of Technology, and have also established educational centres abroad, including a modern R&D centre in Litvínov, the Czech Republic. For more information, see ‘Research and technological development’.
Engagement
- Joint R&D projects
- Research and conceptual work, analyses
- Internships/work placements and recruitment of the best students and graduates
- Cooperation with respect to research studies and student theses
- Innovation Day – workshops with scientific organisations
- ORLEN Knowledge Day, Case Week
Frequency
Regular contact
Financial institutions
Banks and insurance companies are important market participants as they determine the market’s shape, dynamics and directions of development.
Engagement
Winning and maintaining the confidence of financial institutions is one of the key factors for market success. Therefore, the ORLEN Group builds its relations with those institutions based on full transparency and long-term partnership.
Frequency
Regular contact
Media
The media are the main channel used by the ORLEN Group to communicate with the stakeholders, disseminate information on our achievements, plans and performance, and respond to any business-related enquiries and doubts. The media represent all stakeholder groups.
Engagement
- Virtual press office
- Corporate websites and ORLEN Group companies’ profiles in social media
- Briefings, press meetings, field trips
- The ORLEN Group online Integrated Report
Frequency
- Quarterly earnings conferences
- Press meetings (as required)
- Day-to-day contacts with media representatives
Regulators
The ORLEN Group operates on regulated markets, engaging in a fully transparent and open dialogue with the regulators based on applicable laws. For more information, see ‘Regulatory environment’.
Engagement
- Reviewing drafts of legislative solutions at the national and EU legislation level
- Ongoing coordination of the Group’s relations with the regulators, control and supervisory authorities, and a process for obtaining and managing permits and authorisations
Frequency
Regular contact
Certification bodies
Institutions supporting businesses in standardising and optimising their operations. Through close cooperation with those institutions and thanks to their recommendations, the ORLEN Group obtains external confirmation of the standards it applies in various areas of its business, while our customers and trading partners may be certain that they deal with a proven and reliable organisation. For more detailed information, see ‘Integrated Management System’.
Engagement
Reviews by certified third parties, confirmed by certificates of compliance of the Group’s activities with international standards
Frequency
Periodically
Polish and foreign industry and consumer organisations
We partner with organisations and associations, including industry, expert and business organisations. We maintain contacts with specialists involved in similar matters, which allows us to share our experience with other companies and take part in seminars and conferences. For more information, see ‘Organisations and associations’.
Engagement
- Participation in the work of thematic committees within organizations and associations of which PKN ORLEN and companies from the ORLEN Group are members.
- Expert participation in academic seminars, discussion panels and conferences
Frequency
Day-to-day contacts
Competitors
Market participants, entities against which the ORLEN Group's market position in individual operating segments is benchmarked. Given the international scale and fundamentals of the ORLEN Group's business, our key competitors include primarily companies operating in the refining, petrochemical, and power sectors as well as fuel retail chains in Central and Eastern Europe. For more information, see ‘Competitive environment’.
Engagement
- Joint participation in the work of committees of trade organisations and associations
- Expert participation in academic seminars, discussion panels and conferences
Frequency
Regular contact
